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How do I set up an ad?

The PetLinks account set up is divided to five sections:

  
1. Naming the Campaign:  This is an   identifier that is used only through administration.  This name is show   in your campaign list when you first log in.  As you create more   campaigns, you can name them differently to easily identify them.
  
2. Ad Creation:  The Ad Creation area   contains all the information regarding your advertisement.  The fields   are as follows:
     
     Headline - This is the first part of your ad. 
     
     Description - The body of your advertisement.
     
     URL to display - The URL to display is the domain name of your site, NOT the   page you are advertising.
     
     URL to link to - This is the URL that the visitor will see when they click on   your ad.  This is provided to allow you to use click-tracking utilities.    
     
     Channel Selection - This controls what advertising channels your ad will be   delivered.  You may select as many relevant categories as you see fit.
     
     Target Countries - This area determines what countries your ad will be seen.
     
     Keyword Selection and Search Phrases - Enter as many keywords and phrases that   relate to your advertisement.  On select partner sites, ads are served   based on search results and specific page content.  This segment is   optional and not required.
  
3. Proof your Advertising:  Be sure   everything is spelled correctly.  If you submit an ad that contains   errors or does not follow our Advertiser Guidelines, your ad will be paused   for review.
  
4. Set Your Budgets:  This area has two   fields, a Daily Budget, and a Cost-per-Click.
     
     Cost per Click -  This is the cost per click you are going to spend.
     
     Daily Budget - This is the maximum amount that will be applied per day to this   campaign.
  
5. Activate Campaign:  You can activate   your campaign immediately, or start it later.

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