Setting up PetLinks as a Google Alternate
If you use the Google AdSense program, then you
will definitely want to read this Frequently Asked Question.
As a member of the Google AdSense program, you
know that from time to time, Google will display public service ads (PSAs) when
Google is unable to provide AdWords ads. Since you would not get paid for
these PSAs, you can assign PetLinks to fill in the otherwise lost space.
What is an Alternate Ad?
Google has described the Alternate Ads in the
AdSense FAQ as:
Alternate Ads allow you to monetize your ad
space in the event that Google is unable to serve targeted ads to your page. By
specifying an image or ad server of your choice, you can make sure that your
advertising space is always being used effectively, either by targeted AdWords
ads, or by your own choice of content. Alternate Ads count as page impressions
like any other ad. Google does not keep track of clicks on alternate ads and you
will not receive revenue for them.
Alternate Ads, if specified, will be shown
when there are no targeted ads available for your page. The ad space will not be
branded as 'Ads by Google.
To use PetLinks as the Alternate Ad provider,
just follow these steps:
- Determine which layout you are using. As
of this FAQ, PetTraffic supports the Banner, Leaderboard, Skyscraper, and
Rectangle. For this example, we will use the Skyscraper as our example.
- Create an HTML page on your web site with ONLY
the corresponding ad code from PetLinks, in this case, the Skyscraper.
It should look like
this. We named this file skyscraper.html.
- Update your Google AdSense Code. In the
Google AdSense Code, you will add the following line:
google_alternate_ad_url = "http://yourdomain.com/thepagewecreated.html";
Your ad code should look something like this:
google_ad_client = "your_google_client_id";
google_alternate_ad_url = "http://yourdomain.com/thepagewecreated.html";
google_ad_width = 120;
google_ad_height = 600;
google_ad_format = "120x600_as";
- You are done! When no ads are available from the Google Network, PetLinks ads will be displayed.
